Thursday, 31 May 2012

Google offers search tips to help Chinese avoid disconnection

12:51 Posted by: Sohel Parvez 0 comments

Report From news.cnet.com

Google will now offer Chinese users alternatives for search terms that it has determined are likely to result in disconnection.
(Credit: Screenshot by CNET)
 
Chinese Internet users have long grappled with frequent disconnections and service interruptions -- often immediately after doing a Google query, and today, the search giant has come up with some workarounds that could help.

"Over the past couple years, we've had a lot of feedback that Google Search from mainland China can be inconsistent and unreliable," Google wrote in a blog post today. "It depends on the search query and browser, but users are regularly getting error messages like 'This webpage is not available' or 'The connection was reset.' And when that happens, people typically cannot use Google again for a minute or more."

Now, Google said it has determined that its own systems are not the cause of the problem. At the same time, it said it analyzed 350,000 popular keywords and discovered some that are prone to cause problems (see video below). And in a bid to help Chinese users avoid the temporary disconnections, the company said it will begin offering warnings when a query is likely to cause a problem, as well as suggestions of alternate search terms that are less likely to do so.


"Starting today we'll notify users in mainland China when they enter a keyword that may cause connection issues," Google wrote. "By prompting people to revise their queries, we hope to reduce these disruptions and improve our user experience from mainland China. Of course, if users want to press ahead with their original queries they can carry on."

Interestingly, in a country whose government is well known for censoring certain use of the Internet, it seems that the keywords that result in service disruption can sometimes be altogether random. And that can be quite frustrating to users simply trying to get through a normal workday.
In his post "Google and the Great Firewall: An Interesting New Twist," Atlantic writer James Fallows weighed in on the Google news.

First, Fallows explained how Chinese users access Google in the wake of the company's confrontation with the Chinese government two years ago: "Google moved its Chinese search servers outside the mainland, to Hong Kong. People in Beijing, Shanghai, and elsewhere on the mainland can still use Google, but their queries must pass through 'Great Firewall' filters on their way out to Hong Kong and then back in again."
Added Fallows, "The brilliance of the multi-layered screening systems that together make up the Firewall is that they are neither airtight nor fully predictable. Unless you are brazenly searching for some obviously taboo term, you're never certain what exactly has triggered a blockage -- or, often, whether your query is being blocked at all, versus your having run into some routine internet problem."
And this is where Google is trying to offer some help.

"We've observed that many of the terms triggering error messages are simple everyday Chinese characters, which can have different meanings in different contexts," Google wrote in its blog post. As a result, its search engine for China will now highlight potential problem terms as users type, and then offer a drop-down menu with an "interruption" link, "which takes them to [a] help center article. They can continue with their original query (which will likely lead to an error message), or click 'Edit search terms,' which will remove the highlighted characters and prompt users to try other search terms....In order to avoid connection problems, users can refine their searches without the problem keywords."

For Fallows, Google's new approach to this problem is "worth study on the ongoing rich question of China's conflicted embrace of the Internet."

As well, Fallows notes one of his reader's reactions to Google's move: "I like it; it's not only helpful, but serves as a constant, in-your-face reminder to users in China that the government is censoring search results to such an extent that even seemingly innocuous words can get one's connection interrupted. In other words; it's a passive aggressive way for Google to point out just how insecure the Chinese government is."

Tuesday, 29 May 2012

The SEO Rip-Off by Joe Balestrino

15:01 Posted by: Sohel Parvez 0 comments

I have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.

Before going with any SEO firm or individual, do the following:

A) Find out how established and experienced an SEO firm is before you negotiate.
Do they have a sizeable client list under their belt?
Are they published?

B) Scrutinize their portfolio.
What kind of results have they achieved?
Contact a few of their clients. Were they satisfied with the work performed?

C) Consider and confirm their methods?
How will they optimize your site to reach your keywords?
Do they use organic methods? Some individuals or companies use doorway pages, hide text in the background, utilize re-directs and other blacklisted methods. Stay away from these.

D) Get a least three proposals from different SEO firms.
Look at each one carefully. Are there similarities? Proposals will help you see which companies are honest and which are trying to sell you something you don't need.
What is the cost? The cheapest isn't always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find find an individual or organization that will give you what you want within your SEO budget.

E) Contract, Contract, Contract.
Get everything in writing. Look over the document carefully. Be sure it covers everything you have discussed, including methods of achieving your desired results. Have the copies signed by both parties. If the job is a large one you may want to consult a lawyer.

F) Clearly state the terms of payment.
While most SEO firms will not do any work for free or agree to a results based pay scale, many competant SEO professionals will not shy away from a base plus performance incentive package. I am not a firm believer in prepaid contracts.. Most SEO professionals will abide by the 50% up front, 50% upon completion standard. Make sure all financial terms are as clearly defined in your contract as the actual scope of work. This will protect all parties involved in the event that expectations are not met.

All in all, try to do your best to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should not have a problem explaining how they intend to get you results. If they fail gain your confidence or raise a red flag for any reason whatsoever, keep searching. You will eventually find someone who will help you reach your goals for a fair price. Happy hunting.



Originally Published by Joe Balestrino

Saturday, 28 April 2012

how to Improve your return-on-investment (ROI)

14:41 Posted by: Sohel Parvez 0 comments

Now that you understand what ROI is, how to calculate it, and how important it is to your business, it's time we talk about how you can improve it. In general, you'll want to focus on improving your conversion potential through attracting the right customers to your business. We'll outline some basic strategies and also share very specific tips about keywords, ad text, and bidding and budgeting.

Basic ways to improve your ROI

If you find that a large percentage of visitors have clicked your ad but haven't made a purchase or performed an action you'd like them to take, the following steps may help you increase your conversions and ROI:
  1. Use a landing page that's most relevant to your ad
  2. When customers click your ad, they expect to see a webpage highlighting the exact product, deal, or information described in your ad. If they don't find what's promised as soon as they arrive, they're more likely to leave your site without making a purchase or signing up for your service. Be sure that any promotions and discounts mentioned in your ad text are visible on your landing page. Check out more landing page tips.
  3. Make sure your website is easy to navigate
  4. Evaluate your site's overall design, layout, and function. If people can't navigate through your site easily, they're less likely to stick around and make a purchase.
  5. Use highly relevant keywords and ad text
  6. If you use general keywords and ad text, a customer may arrive at your site expecting to find something that you don't offer. Highly targeted keywords and ad text help ensure that your ads show only on searches relevant to your product or service. Learn how to create targeted ads and keywords.
  7. Adjust your bids
  8. The bottom line for any keyword is how much value it generates compared to its cost. For keywords that show a profit, increase the bid to increase exposure and generate more traffic. For keywords that aren't profitable, decrease the bids to lower your costs or even consider deleting those keywords. Learn how to bid strategically to improve ROI.
  9. Add successful sites as placements
  10. View your Placement Performance Report to find placements where your ads are earning the most clicks. If you find that your ad converts particularly well on a given website, try adding that website to your ad group as a placement, with a higher placement bid to help your ad appear on that site more often.

Monday, 23 April 2012

How To Be Productive?

13:06 Posted by: Sohel Parvez 0 comments

While your co-workers start every day enjoying a cup of coffee together in the break room, you're barely able to find time to call your doctor. While they're taking lunches, you're rushing through another meal at your desk. Sound familiar? Here's the good news: This apparent discrepancy may not mean you've got a bigger workload or that you're a harder worker. Instead, it may mean that they've mastered certain time-saving skills and habits that you haven't-until now. From prioritizing your workload to learning which projects don't need to be perfect, read on to discover eight workplace habits that'll boost your productivity and lower your stress levels.  
 
1. They make it a point to take breaks.
Americans seem to think that constantly working is synonymous with being productive, but unless your brain is functioning at its maximum level, you may not be getting as much work done as you think. "[Taking breaks] is like hitting the reset button. It helps you empty out your 'brain cache' so you have room to refill it," says Christine Hohlbaum, author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World. First and foremost, she recommends taking lunch every day-and leaving your desk to do it. "When you have a 'working lunch,' it's just not very efficient. At some point you're going to lose attention," she says. Ultimately, eating while you work will cause you to suffer on two fronts: you won't be able to pay attention to your food-a surefire way to overeat-and you won't be giving your work the proper attention it deserves. In addition to a "real" lunch break, Hohlbaum suggests allotting time for other breaks as well. She recommends taking five minutes in the morning, before starting work, and at least a 10- to 15-minute break in the afternoon. Whether you take a short walk, read a book or stare out of the window with a cup of tea, it'll help you recharge and improve your overall productivity. "It's really important to take time off because otherwise your brain will reach a saturation point," Hohlbaum says, explaining that when this happens, it becomes hard to focus on even the simplest task. "At that point, you need to push away from your computer and take a break."
Learn 9 things you shouldn't say on a job interview.
 
2. They start their day off on the right foot.
According to a recent study at the Fisher College of Business at Ohio State University, if an employee is in a bad mood when they arrive at work-whether because of familial problems or a stressful commute-it can decrease their productivity by as much as 10% that day. So unless you come in to the office every day in a great mood (and who does?), start your day with 5 to 10 minutes of time dedicated to decompressing. "Create a ritual. Maybe it's meeting in the coffee break room or going around the office to greet everyone. It doesn't matter what you do, as long as you foster a sense of connection [with your coworkers]," Says Holhbaum. "Swinging by to say 'hi' to your colleagues when you walk in gives you a sense of focus. When you feel you're part of a bigger effort, you feel more connected to why you're there and that can make all the difference in the world." Re-focusing your mind at the beginning of the day will also create a sense of calm, helping you to disregard outside stressors and zero in on your daily tasks. "If we're actually able to start the day centered, then we'll have a longer tolerance period before we get off track," Holhbaum says.

3. They make mindful food choices.
You are what you eat, and eating a heavy mid-day meal will often make you feel lethargic for the rest of the afternoon. "Consider what you're eating at lunch. If you're having that post-pasta slump at 2 p.m., and need java or cookies to pep back up, maybe you should try a salad or something a bit lighter so you won't lag," suggests Hohlbaum. The key is keeping your blood sugar levels steady throughout the day, according to Kari Kooi, RD, corporate wellness dietician at The Methodist Hospital in Houston, who recommends three light meals and two snacks at regular intervals. "Heavy meals can make you feel sluggish because they require more energy to digest," Kooi says. "[A quality lunch] will consist of a fiber-rich carbohydrate, like water-rich veggies, and a lean protein, like chicken or fish," she says. And what does Kooi suggest you avoid? "A highly processed meal, like some of the frozen meals in the grocery store, will not give you the sustainable energy you need. The less processed the better when it comes to keeping your energy levels up." When you hit that midday slump, Kooi suggests going for proteins like mixed nuts and fruit instead of the usual energy-zapping pretzels, cookies or candy, which cause your blood sugar levels to spike and then drop and may even make you hungrier, according to Kooi.

Check out 50 snacks under 100 calories.
4. They keep a flexible to-do list.
Making a daily list of to-dos is a great way to stay on top of your work. However, there is one pitfall-it can make you inflexible. "A lot of people feel their day's been wrecked if they have to change their plan, but the most effective people understand that's part of the job," says Vicki Milazzo, author of Wicked Success Is Inside Every Woman. "I always start my day with a plan, but by 9 a.m. I've busted that plan." However, according to Paula Rizzo, a master list-maker and founder of ListProducer.com, it's important to keep some form of a to-do list, no matter how much your day changes. For example, Rizzo begins her days with a master list, which she continually updates throughout the course of the day to note the items that haven't been done or to add tasks as they crop up. Before leaving work, Rizzo will make a fresh list for the next day. The key, she says, is referencing the changing list throughout the day to keep herself on course. "Just putting a little extra work into it will keep you on track."

5. They use technology with intent.
In today's 24/7 all-access world, it's hard to get a handle on technology use. While it's impossible to avoid it altogether, you can be disciplined about how much time you spend perusing the Web. Set aside a specific time, say 15 minutes after lunch, to scroll through your social networking sites or other favorite websites-and stick to it. Or try something like Google Chrome's website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the timeframes within which you are allowed to check them. In addition to surfing the Internet, it's important to watch your email habits. Whether you give yourself 15 to 30 minutes at a set time each day to check your personal email, or you allow yourself brief intervals between tasks, Holhbaum says the key is to be very mindful of the time you're spending checking your non-work inbox. "Have a very clear distinction between what's personal and what's work. If that's a part of your 'OK I need to zone out for a little bit' time, that's fine. But you need to be clear and be mindful of what you're doing." Even work-related emails can become a distraction if not properly managed. Ask yourself if email is the best method of communication, or if you're better off calling the person. "Sending 100 emails isn't [always] going to be the most productive thing. And as we know, emails beget emails. They're like little rabbits," Hohlbaum jokes. "If it's a one-way communication, for example forwarding an airplane itinerary, you don't need to have any answer [so email works]. But if you want detail or you know the person won't respond right away by email, pick up the phone," she says.
Find out 15 keyboard shortcuts you never knew.
 
6. They balance their workload.
Different tasks require different levels of concentration, which you can use to your advantage. Start by identifying-and placing-the tasks you have into two categories: weeds and intensive work. Weeds are small, manageable things such as handling email, phone calls and minor organizational tasks. Intensive work is anything that requires an extended period of concentration, such as management tasks, preparing presentations, writing or editing. "Miscellaneous routine tasks are like weeds in your garden; we all have them, and no matter how often we try to get rid of them, they never go away," says Milazzo. "Yet they do have to be handled, and pulling a few weeds can provide a restorative break from more intensive work." Milazzo recommends splitting up long sessions of intensive work with regular 15- to 30-minute intervals of weed pulling. This way, you'll accomplish a variety of tasks while not burning out on one type of work.
7. They put perfectionism in its place.
While turning in perfect work has been encouraged since kindergarten, that attitude can be counterproductive if it's not managed. It's important to pick your battles. "Women, by nature, are somewhat perfectionist," says Milazzo. "So we need to distinguish what requires perfectionism," she says. Of course you want to put your best foot forward in all situations, but if you're strapped for time, prioritize. If, for example, you're writing an informal memo or email to a co-worker, give it a quick look and spell-check it, but resist the urge to re-read it three times over. If, on the other hand, you're creating a brochure for your company or preparing an important presentation, then that's the time to put all of your perfectionist tendencies to good use.
See the best body language for any situation.
 
8. They know how to say "no."
It's easy to get distracted or overwhelmed at work. But one of the secrets of highly productive people is that they learn when and how to say "no." For starters, say "no" to whiners, complainers and distracting people. One way to do that, according to Rizzo, is by wearing headphones. "That sends the message that you're busy and it drowns out the noise as well," she says. When it comes time to say "no" to the boss, tread lightly but firmly. You don't have to spell out n-o per se; rather, ask her to prioritize what's most important given what's on your plate. "When an employee does that, the boss usually comes to their senses and they get it," Milazzo says. "You don't want to make your boss the enemy; you want your boss to know you're there for the company, and that you're there for them. If they know that, they're more likely to listen to what you say."

Original article appeared on WomansDay.com.

Thursday, 2 February 2012

Simple Ways to Attract More Likes to Your Facebook Page

02:30 Posted by: Sohel Parvez 0 comments

Facebook is great for marketing your product or service to the people in your target audience and for getting instant results. If you are an online business, you need to understand just how important it is to use Facebook to your full advantage because this is a platform that just keeps growing. More people are spending time on Facebook every day so it stands to follow that your target audience is going to be on there as well. So what do you do when you really want Facebook to help you enhance your online business? You need to create a Facebook page and start getting more likes to it. The following article talks about three effective tips to help you get there and increase your likes...

Be sure you post the news about your new page when it is ready so all of your friend's friends will see it. Don't be afraid to blatantly self promote your page on your Facebook profile, because you need to start mining for 'likes' right within your existing contacts. However, this doesn't mean that you would go out there and spam the heck out of other Facebook pages and people. Once you get a few targeted and interested people to like your page, it can turn into a snowball effect and the word may spread virally. Is the material on your Facebook page of real interest to your target audience? This is an essential point to consider, as if you want to attract more likes for your page, you should have some compelling content there for people to see. The real power of Facebook is in the way people will share content with their friends -so you want your material to be worth sharing. This might look like a simple step, but it does really work when you actually put it into action. Put a great deal of effort on providing valuable content to the fans you have right now, and they'll soon start sharing it and getting you more publicity.

If you really want people to like your Facebook page, referral contests are a great way to accomplish this.

These contests are used all the time for Internet Marketers who want to raise their fans and likes. Just make sure that the fans you add to your page are highly targeted. The motivation for people to like your page shouldn't just be about winning the contest. They should also like what you have to offer. It is all about connecting the dots correctly so that you can get the best referrals as consistently as possible.

Facebook has been around for a truly long time and it grows more each and every day. The Internet is getting more social every day which gives Internet businesses plenty of chances to reach out to their potential audience members. It doesn't really matter what kind of product you sell or what subject matter your website covers. What matters is how you use Facebook for your marketing purposes. Make sure that you truly "get" how important it is to both create and then leverage your Facebook page. Getting more people to like it is just one step, as you keep moving forward you will see just how much Facebook can help you get as much as possible from your web business.

 


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