Saturday, 28 April 2012

how to Improve your return-on-investment (ROI)

14:41 Posted by: Sohel Parvez 0 comments

Now that you understand what ROI is, how to calculate it, and how important it is to your business, it's time we talk about how you can improve it. In general, you'll want to focus on improving your conversion potential through attracting the right customers to your business. We'll outline some basic strategies and also share very specific tips about keywords, ad text, and bidding and budgeting.

Basic ways to improve your ROI

If you find that a large percentage of visitors have clicked your ad but haven't made a purchase or performed an action you'd like them to take, the following steps may help you increase your conversions and ROI:
  1. Use a landing page that's most relevant to your ad
  2. When customers click your ad, they expect to see a webpage highlighting the exact product, deal, or information described in your ad. If they don't find what's promised as soon as they arrive, they're more likely to leave your site without making a purchase or signing up for your service. Be sure that any promotions and discounts mentioned in your ad text are visible on your landing page. Check out more landing page tips.
  3. Make sure your website is easy to navigate
  4. Evaluate your site's overall design, layout, and function. If people can't navigate through your site easily, they're less likely to stick around and make a purchase.
  5. Use highly relevant keywords and ad text
  6. If you use general keywords and ad text, a customer may arrive at your site expecting to find something that you don't offer. Highly targeted keywords and ad text help ensure that your ads show only on searches relevant to your product or service. Learn how to create targeted ads and keywords.
  7. Adjust your bids
  8. The bottom line for any keyword is how much value it generates compared to its cost. For keywords that show a profit, increase the bid to increase exposure and generate more traffic. For keywords that aren't profitable, decrease the bids to lower your costs or even consider deleting those keywords. Learn how to bid strategically to improve ROI.
  9. Add successful sites as placements
  10. View your Placement Performance Report to find placements where your ads are earning the most clicks. If you find that your ad converts particularly well on a given website, try adding that website to your ad group as a placement, with a higher placement bid to help your ad appear on that site more often.

Monday, 23 April 2012

How To Be Productive?

13:06 Posted by: Sohel Parvez 0 comments

While your co-workers start every day enjoying a cup of coffee together in the break room, you're barely able to find time to call your doctor. While they're taking lunches, you're rushing through another meal at your desk. Sound familiar? Here's the good news: This apparent discrepancy may not mean you've got a bigger workload or that you're a harder worker. Instead, it may mean that they've mastered certain time-saving skills and habits that you haven't-until now. From prioritizing your workload to learning which projects don't need to be perfect, read on to discover eight workplace habits that'll boost your productivity and lower your stress levels.  
 
1. They make it a point to take breaks.
Americans seem to think that constantly working is synonymous with being productive, but unless your brain is functioning at its maximum level, you may not be getting as much work done as you think. "[Taking breaks] is like hitting the reset button. It helps you empty out your 'brain cache' so you have room to refill it," says Christine Hohlbaum, author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World. First and foremost, she recommends taking lunch every day-and leaving your desk to do it. "When you have a 'working lunch,' it's just not very efficient. At some point you're going to lose attention," she says. Ultimately, eating while you work will cause you to suffer on two fronts: you won't be able to pay attention to your food-a surefire way to overeat-and you won't be giving your work the proper attention it deserves. In addition to a "real" lunch break, Hohlbaum suggests allotting time for other breaks as well. She recommends taking five minutes in the morning, before starting work, and at least a 10- to 15-minute break in the afternoon. Whether you take a short walk, read a book or stare out of the window with a cup of tea, it'll help you recharge and improve your overall productivity. "It's really important to take time off because otherwise your brain will reach a saturation point," Hohlbaum says, explaining that when this happens, it becomes hard to focus on even the simplest task. "At that point, you need to push away from your computer and take a break."
Learn 9 things you shouldn't say on a job interview.
 
2. They start their day off on the right foot.
According to a recent study at the Fisher College of Business at Ohio State University, if an employee is in a bad mood when they arrive at work-whether because of familial problems or a stressful commute-it can decrease their productivity by as much as 10% that day. So unless you come in to the office every day in a great mood (and who does?), start your day with 5 to 10 minutes of time dedicated to decompressing. "Create a ritual. Maybe it's meeting in the coffee break room or going around the office to greet everyone. It doesn't matter what you do, as long as you foster a sense of connection [with your coworkers]," Says Holhbaum. "Swinging by to say 'hi' to your colleagues when you walk in gives you a sense of focus. When you feel you're part of a bigger effort, you feel more connected to why you're there and that can make all the difference in the world." Re-focusing your mind at the beginning of the day will also create a sense of calm, helping you to disregard outside stressors and zero in on your daily tasks. "If we're actually able to start the day centered, then we'll have a longer tolerance period before we get off track," Holhbaum says.

3. They make mindful food choices.
You are what you eat, and eating a heavy mid-day meal will often make you feel lethargic for the rest of the afternoon. "Consider what you're eating at lunch. If you're having that post-pasta slump at 2 p.m., and need java or cookies to pep back up, maybe you should try a salad or something a bit lighter so you won't lag," suggests Hohlbaum. The key is keeping your blood sugar levels steady throughout the day, according to Kari Kooi, RD, corporate wellness dietician at The Methodist Hospital in Houston, who recommends three light meals and two snacks at regular intervals. "Heavy meals can make you feel sluggish because they require more energy to digest," Kooi says. "[A quality lunch] will consist of a fiber-rich carbohydrate, like water-rich veggies, and a lean protein, like chicken or fish," she says. And what does Kooi suggest you avoid? "A highly processed meal, like some of the frozen meals in the grocery store, will not give you the sustainable energy you need. The less processed the better when it comes to keeping your energy levels up." When you hit that midday slump, Kooi suggests going for proteins like mixed nuts and fruit instead of the usual energy-zapping pretzels, cookies or candy, which cause your blood sugar levels to spike and then drop and may even make you hungrier, according to Kooi.

Check out 50 snacks under 100 calories.
4. They keep a flexible to-do list.
Making a daily list of to-dos is a great way to stay on top of your work. However, there is one pitfall-it can make you inflexible. "A lot of people feel their day's been wrecked if they have to change their plan, but the most effective people understand that's part of the job," says Vicki Milazzo, author of Wicked Success Is Inside Every Woman. "I always start my day with a plan, but by 9 a.m. I've busted that plan." However, according to Paula Rizzo, a master list-maker and founder of ListProducer.com, it's important to keep some form of a to-do list, no matter how much your day changes. For example, Rizzo begins her days with a master list, which she continually updates throughout the course of the day to note the items that haven't been done or to add tasks as they crop up. Before leaving work, Rizzo will make a fresh list for the next day. The key, she says, is referencing the changing list throughout the day to keep herself on course. "Just putting a little extra work into it will keep you on track."

5. They use technology with intent.
In today's 24/7 all-access world, it's hard to get a handle on technology use. While it's impossible to avoid it altogether, you can be disciplined about how much time you spend perusing the Web. Set aside a specific time, say 15 minutes after lunch, to scroll through your social networking sites or other favorite websites-and stick to it. Or try something like Google Chrome's website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the timeframes within which you are allowed to check them. In addition to surfing the Internet, it's important to watch your email habits. Whether you give yourself 15 to 30 minutes at a set time each day to check your personal email, or you allow yourself brief intervals between tasks, Holhbaum says the key is to be very mindful of the time you're spending checking your non-work inbox. "Have a very clear distinction between what's personal and what's work. If that's a part of your 'OK I need to zone out for a little bit' time, that's fine. But you need to be clear and be mindful of what you're doing." Even work-related emails can become a distraction if not properly managed. Ask yourself if email is the best method of communication, or if you're better off calling the person. "Sending 100 emails isn't [always] going to be the most productive thing. And as we know, emails beget emails. They're like little rabbits," Hohlbaum jokes. "If it's a one-way communication, for example forwarding an airplane itinerary, you don't need to have any answer [so email works]. But if you want detail or you know the person won't respond right away by email, pick up the phone," she says.
Find out 15 keyboard shortcuts you never knew.
 
6. They balance their workload.
Different tasks require different levels of concentration, which you can use to your advantage. Start by identifying-and placing-the tasks you have into two categories: weeds and intensive work. Weeds are small, manageable things such as handling email, phone calls and minor organizational tasks. Intensive work is anything that requires an extended period of concentration, such as management tasks, preparing presentations, writing or editing. "Miscellaneous routine tasks are like weeds in your garden; we all have them, and no matter how often we try to get rid of them, they never go away," says Milazzo. "Yet they do have to be handled, and pulling a few weeds can provide a restorative break from more intensive work." Milazzo recommends splitting up long sessions of intensive work with regular 15- to 30-minute intervals of weed pulling. This way, you'll accomplish a variety of tasks while not burning out on one type of work.
7. They put perfectionism in its place.
While turning in perfect work has been encouraged since kindergarten, that attitude can be counterproductive if it's not managed. It's important to pick your battles. "Women, by nature, are somewhat perfectionist," says Milazzo. "So we need to distinguish what requires perfectionism," she says. Of course you want to put your best foot forward in all situations, but if you're strapped for time, prioritize. If, for example, you're writing an informal memo or email to a co-worker, give it a quick look and spell-check it, but resist the urge to re-read it three times over. If, on the other hand, you're creating a brochure for your company or preparing an important presentation, then that's the time to put all of your perfectionist tendencies to good use.
See the best body language for any situation.
 
8. They know how to say "no."
It's easy to get distracted or overwhelmed at work. But one of the secrets of highly productive people is that they learn when and how to say "no." For starters, say "no" to whiners, complainers and distracting people. One way to do that, according to Rizzo, is by wearing headphones. "That sends the message that you're busy and it drowns out the noise as well," she says. When it comes time to say "no" to the boss, tread lightly but firmly. You don't have to spell out n-o per se; rather, ask her to prioritize what's most important given what's on your plate. "When an employee does that, the boss usually comes to their senses and they get it," Milazzo says. "You don't want to make your boss the enemy; you want your boss to know you're there for the company, and that you're there for them. If they know that, they're more likely to listen to what you say."

Original article appeared on WomansDay.com.

Thursday, 2 February 2012

Simple Ways to Attract More Likes to Your Facebook Page

02:30 Posted by: Sohel Parvez 0 comments

Facebook is great for marketing your product or service to the people in your target audience and for getting instant results. If you are an online business, you need to understand just how important it is to use Facebook to your full advantage because this is a platform that just keeps growing. More people are spending time on Facebook every day so it stands to follow that your target audience is going to be on there as well. So what do you do when you really want Facebook to help you enhance your online business? You need to create a Facebook page and start getting more likes to it. The following article talks about three effective tips to help you get there and increase your likes...

Be sure you post the news about your new page when it is ready so all of your friend's friends will see it. Don't be afraid to blatantly self promote your page on your Facebook profile, because you need to start mining for 'likes' right within your existing contacts. However, this doesn't mean that you would go out there and spam the heck out of other Facebook pages and people. Once you get a few targeted and interested people to like your page, it can turn into a snowball effect and the word may spread virally. Is the material on your Facebook page of real interest to your target audience? This is an essential point to consider, as if you want to attract more likes for your page, you should have some compelling content there for people to see. The real power of Facebook is in the way people will share content with their friends -so you want your material to be worth sharing. This might look like a simple step, but it does really work when you actually put it into action. Put a great deal of effort on providing valuable content to the fans you have right now, and they'll soon start sharing it and getting you more publicity.

If you really want people to like your Facebook page, referral contests are a great way to accomplish this.

These contests are used all the time for Internet Marketers who want to raise their fans and likes. Just make sure that the fans you add to your page are highly targeted. The motivation for people to like your page shouldn't just be about winning the contest. They should also like what you have to offer. It is all about connecting the dots correctly so that you can get the best referrals as consistently as possible.

Facebook has been around for a truly long time and it grows more each and every day. The Internet is getting more social every day which gives Internet businesses plenty of chances to reach out to their potential audience members. It doesn't really matter what kind of product you sell or what subject matter your website covers. What matters is how you use Facebook for your marketing purposes. Make sure that you truly "get" how important it is to both create and then leverage your Facebook page. Getting more people to like it is just one step, as you keep moving forward you will see just how much Facebook can help you get as much as possible from your web business.

Wednesday, 28 December 2011

Growing WWW!

11:57 Posted by: Sohel Parvez 1 comments

In recent times, the wonder on the World-wide-web possesses started out various opportunities concerning socializing, web 2. 0, along with the entire skill connected with verbal exchanges. Currently, computer system end users off a long time usually are researching the probabilities regarding forums, boards, message boards, in addition to on the net personals. Giving electronic mails, fast messaging family, in addition to relaying text messages all over online can also be favorite sorts of call. While end users usually are undetectable driving this guise in their computer system, there may be however some sort of published in addition to unwritten value connected with carryout of which prevails around the World-wide-web.

Possibly on this planet connected with on the net verbal exchanges, one may affront, confound, in addition to worsen folks many people post electronic mails to help or maybe talk with within a conversation bedroom. As people attend face-to-face verbal exchanges, that you are typically mindful of and the choice of go your whole body, do give motions, or maybe improve one’s style. As soon as getting in contact with some others along the World-wide-web, there are a number of announcements brought up as a result of and the choice of form available your notions. Essentially the most frustrating on the net behaviors will involve the employment of all-caps as soon as writing to help some others. Besides usually are very long strings connected with to cap it text some sort of anxiety within the little brown eyes to learn to read.

As soon as writing electronic mails or maybe chatting with some others though on the net, spelling in addition to sentence structure really does matter with besides doing persons view ones side, but selling brilliant in addition to free-flowing talk. Commonly, obvious spelling problems produce a distraction in addition to bafflement with correspondences. Also, even if people seek to stay clear of doing spelling blunders in addition to lapses with sentence structure – doesn’t indicate you could have the suitable to help criticize some others with regards to very poor by using this The English language dialect. It truly is hugely encouraged to help ignore the spelling problems connected with some others in addition to emphasis en route people speak though on the net.

Added mail etiquette policies add some elimination connected with giving or maybe forwarding spam in addition to World-wide-web hoaxes, forwarding disease warnings (which can be hoaxes), replying to everyone recipients of any along directed mail, in addition to giving hopelessly substantial emotions.

There are an abundance of "netiquette" difficulties to understand as soon as talking having some others with social networks (chat locations in addition to forums). On the list of primary adventures as soon as getting started with some sort of conversation bedroom, community, or maybe different on the net collection is usually acquaint yourself ourselves while using the policies or maybe tips on the services. That process can be purchased in quite practical in addition to facilitates just one stay clear of almost any foreseeable future on the net confrontations or maybe unawareness.

Continually, ones comfort need to be covered, along with customers on the online community. It truly is hasty make use of whole bands with conversation bedroom correspondences and is particularly rude to help consult all of the bands of the people are exposed to. Keeping yourself with subject matter is additionally some sort of concept connected with World-wide-web etiquette. In particular, in case you have registered some sort of conversation bedroom group about type airplanes, it is sometimes wrong to get started giving ones significant other difficulty some others. Applying bothersome dialect is usually warned next to and is particularly commonly punished (suspension or maybe ban).

As soon as communicating, it is additionally encouraged and keeps announcements limited in addition to provide facts from the almost all short and snappy approach. Likewise, one common process using abbreviations, but is not all people is familiar with the latest vocabulary and this also need to be noted – this abbreviation of this text need to be utilized infrequently.

Entire, it is suggested to manage verbal exchanges along the World-wide-web in a similar you require to obtain correspondences. Commonly, stuff worsen that you are identical behavior some others do not like likewise.

Sunday, 11 December 2011

SEO link Exchange Is It Good or Bad?

16:24 Posted by: Sohel Parvez 0 comments

If anyone plaing to link exchange with other website,My advise is Make sure other website is similar subject. You need to think about number of thing before link exchange. First I categorized them at 2 factor.
  1.  Positive Factor for SEO Link Exchange
  2. Negative Factor for SEO Link Exchange

So Let start with Positive Factor for SEO Link Exchange
 
a.      Related Content
b.      Something you feel that will benefits for your website user/readers.
c.       High Domain Authority, Age and High PR.
d.   Has good number of quality back links.
e.      Good Site structure.

Now Negative Factor for SEO Link Exchange
a.      Avoid Link farm
b.   Links intended to manipulate PageRank.
c.   Links to web spammers or bad neighborhoods on the web.
d.   Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link
to you.").
e.    Buying or selling links that pass PageRank
                  f.       Low or poor site structure.

If you think that your site doesn't meet above guidelines & penalized by Google, you can modify your site so that it does and then submit your site for reconsideration.

 


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