Tuesday, 31 July 2012

Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value

03:10 Posted by: Sohel Parvez 0 comments

Use your web insights to power remarketing and win more customers
Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It’s an effective tool to turn your visitors into customers. Learn more
Content Experiments
Optimise your content with Content Experiments
Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more
Learn the value of your pages
Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more
Page Value
Case Studies and Education
Case Study: WBC used advanced segments to increase conversions by 12%
By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More

Follow us on Google+ for tips, trends and news
To gain insights about Analytics and learn from industry leaders, check out our popular posts:
• Move beyond PageViews and look at Conversions
• Why you must measure Social
Search Attribution: do more with AdWords Search Funnels
Next Chapter of Analytics: retiring the old version

This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.

Friday, 20 July 2012

How to Offer a print-friendly version of your wordpress website?

08:56 Posted by: Sohel Parvez 0 comments

As Web pages get more and more complex with images, ads, and links all over the place, they become harder and harder for people to read. Combine that with the eye-strain caused by most monitors and you create an environment where people want to print out Web pages.

Many Web designers feel that if a Web page is written for the Web, that's where it should be read. But some Web pages can be difficult to read online, either because of the ads and flashing blinking images, or because they are so long that it's easier to read them in print. For how to articles, it's easier to have the article printed out to follow along with, perhaps writing notes or checking off the steps as they are completed.

Print Friendly and PDF Button for WordPress websites:  http://downloads.wordpress.org/plugin/printfriendly.3.0.8.zip


The Print Friendly & PDF button saves paper and ink when printing or creating a PDF. It's fast, easy, and looks great when printed. Add the button now, and your users will see the difference.
How Print Friendly & PDF Works
The Print Friendly & PDF button automatically creates printer friendly and PDF versions of your pages without the hassle of having to create a print CSS file. No coding, hacking or programming required. Simply install the Print Friendly & PDF plugin, activate, and choose settings for full customization. It also gives your user the ability to remove images and paragraphs of text, so they really only have to print exactly what they want.
Cool Features For You:

  • Get a Printer Friendly and PDF button for your users.
  • Fully Customizable! Choose your favorite print and PDF button, use a text link, or use your own graphic.
  • Get precision placement with easy to change margins, alignment, and pages for your Print and PDF button.
  • On-Page-Lightbox. Have you noticed that other printer friendly buttons open new windows, or tabs? Not with Print Friendly & PDF button. It opens in a Lightbox so you your users stay on the page, and your wp website.
  • Professional looking print and PDF buttons and user experience.
  • More repeats and new users. Your brand/URL are printed on the page or saved in the PDF so users remember your site and new users can find you.
Cool Print Features for Users: * Optimizes pages for printing and PDF so you save money and the environment. * You can Print or get a PDF. * Edit the page before printing or getting a PDF: remove the images and paragraphs you don't need to save ink!

  1. Search for PrintFriendly in your WordPress backend and click install, or download the printfriendly.zip file and unzip it.
  2. If you downloaded the zip, upload the printfriendly folder into wp-content/plugins folder
  3. Activate the plugin in your WordPress Admin area.
  4. Select "Settings" to customize button style and placement.

I set the button to align left / right and it doesn't align right!

Check whether your theme includes the required CSS class, PrintFriendly uses these to align your button. If that doesn't work for you, uncheck the "Add CSS to Pages" checkbox and style the button yourself.

The Print Friendly button is loading but it's not doing anything, what's wrong?

Check the "JavaScript fallback" checkbox in the settings and check again. If the button starts working now, the JavaScript isn't loading correctly. Check your source for a mention of cdn.printfriendly.com/printfriendly.js. If it's not there, make sure your theme has the required wp_footer call.

Some of the input fields in the admin are disabled!

If you've disabled the loading of CSS and / or set "Add PrintFriendly To" to Manual, some of the input boxes will be disabled as you've basically disabled that functionality.

I'm manually adding the button but it's aligning wrong!

If you're getting unexpected results, you might want to set Horizontal Alignment to "None".

I still need help!

If you have any other issues with the plugin or the PrintFriendly widget, please write to support@printfriendly.com.


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