|
||
|
||
|
||
Case Studies and Education | ||
Case Study: WBC used advanced segments to increase conversions by 12%
By tracking micro-conversions and using advanced segmentation,
Periscopix (WBC's SEM marketing agency) found that a high conversion
rate for loyal customers was hiding a very low conversion rate for new
users. After A/B testing of subtle updates that made their homepage more
accessible to new users, they found a winning combination that drove a
12% increase in conversions. Learn More
Follow us on Google+ for tips, trends and news
To gain insights about Analytics and learn from industry leaders, check out our popular posts:
• Move beyond PageViews and look at Conversions • Why you must measure Social • Search Attribution: do more with AdWords Search Funnels • Next Chapter of Analytics: retiring the old version
This intermediate level webinar covers the basics of what
attribution is and how you can better value your marketing investments. Watch and enjoy.
|
Tuesday, 31 July 2012
Google Analytics Product Update: Remarketing, Better Content Experiments, and Page Value
Friday, 20 July 2012
How to Offer a print-friendly version of your wordpress website?
As Web pages get more and more complex with images, ads, and links
all over the place, they become harder and harder for people to read.
Combine that with the eye-strain caused by most monitors and you create
an environment where people want to print out Web pages.
Many Web designers feel that if a Web page is written for the
Web, that's where it should be read. But some Web pages can be difficult
to read online, either because of the ads and flashing blinking images,
or because they are so long that it's easier to read them in print. For
how to articles, it's easier to have the article printed out to follow
along with, perhaps writing notes or checking off the steps as they are
completed.
Print Friendly and PDF Button for WordPress websites: http://downloads.wordpress.org/plugin/printfriendly.3.0.8.zip
Description
The Print Friendly & PDF button saves paper and ink when printing
or creating a PDF. It's fast, easy, and looks great when printed. Add
the button now, and your users will see the difference.
How Print Friendly & PDF Works
The Print Friendly & PDF button automatically creates printer
friendly and PDF versions of your pages without the hassle of having to
create a print CSS file. No coding, hacking or programming required.
Simply install the Print Friendly & PDF plugin, activate, and choose
settings for full customization. It also gives your user the ability to
remove images and paragraphs of text, so they really only have to print
exactly what they want.
Cool Features For You:
- Get a Printer Friendly and PDF button for your users.
- Fully Customizable! Choose your favorite print and PDF button, use a text link, or use your own graphic.
- Get precision placement with easy to change margins, alignment, and pages for your Print and PDF button.
- On-Page-Lightbox. Have you noticed that other printer friendly buttons open new windows, or tabs? Not with Print Friendly & PDF button. It opens in a Lightbox so you your users stay on the page, and your wp website.
- Professional looking print and PDF buttons and user experience.
- More repeats and new users. Your brand/URL are printed on the page or saved in the PDF so users remember your site and new users can find you.
Installation
- Search for PrintFriendly in your WordPress backend and click install, or download the printfriendly.zip file and unzip it.
- If you downloaded the zip, upload the printfriendly folder into wp-content/plugins folder
- Activate the plugin in your WordPress Admin area.
- Select "Settings" to customize button style and placement.
I set the button to align left / right and it doesn't align right!
Check whether your theme includes the required CSS class, PrintFriendly uses these to align your button. If that doesn't work for you, uncheck the "Add CSS to Pages" checkbox and style the button yourself.The Print Friendly button is loading but it's not doing anything, what's wrong?
Check the "JavaScript fallback" checkbox in the settings and check again. If the button starts working now, the JavaScript isn't loading correctly. Check your source for a mention ofcdn.printfriendly.com/printfriendly.js
. If it's not there, make sure your theme has the required wp_footer call.