If anyone plaing to link exchange with other website,My advise is Make sure other website is similar subject. You need to think about number of thing before link exchange. First I categorized them at 2 factor.
- Positive Factor for SEO Link Exchange
- Negative Factor for SEO Link Exchange
So Let start with Positive Factor for SEO Link Exchange
a. Related Content
b. Something you feel that will benefits for your website user/readers.
c. High Domain Authority, Age and High PR.
d. Has good number of quality back links.
e. Good Site structure.
Now Negative Factor for SEO Link Exchange
a. Avoid Link farm
b. Links intended to manipulate PageRank.
c. Links to web spammers or bad neighborhoods on the web.
d. Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link
to you.").
to you.").
e. Buying or selling links that pass PageRank
f. Low or poor site structure.
If you think that your site doesn't meet above guidelines & penalized by Google, you can modify your site so that it does and then submit your site for reconsideration.
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